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2006 News Archive
6/22/2006 The premier linen retailer on Madison Avenue and in Beverly Hills and a long-time Littlefield client, E. Braun & Co. is debuting a new advertising campaign for fall 2006.
Departing from the traditional advertising approach of showcasing one "hero" bedding or table setting—the typical product-centered approach favored by most linen advertisers—Littlefield and E. Braun & Co. have devised a more flexible and varied approach that seeks to build awareness of the overall Brand. Each ad focuses on the kind of careful detailing that makes E. Braun & Co. linens so unique, with stacks of mixed-and-matched products that include embroidered shams, hemstitched sheets, cashmere throws, quilted matelasses and the like. All these items are further coordinated in seasonally themed colors such as greens, aquas, golds and neutrals. The ads are scheduled to appear in Elle Décor, Architectural Digest and other design publications.
6/22/2006 The high-end American linen brand, Matouk, has recently launched a bed and bath program named "Ultra," which features Ultrasuede® fabrics. Both long-time Littlefield clients, Matouk and Ultrasuede® had crossed paths many times in our studio and at photo shoots when, for example, Ultrasuede®-covered headboards or walls appeared as props for Matouk products. We are delighted to see customers finding each other via Littlefield, and we look forward to supporting further collaborations in the future.
5/01/2006
As part of Alcantara's aggressive entry into the American auto interior market, the Brand coproduced with Subaru a display at the prestigious New York International Auto Show this past month. Spotlighting the luxurious blue Alcantara® featured for the seating of the Subaru 2007 Legacy 2.5GT spec.B, the display urged attendees to "Feel the Luxury" with an actual Subaru Legacy seat finished in Alcantara® and an over-sized feeler "swatch," both backed up by posters detailing the benefits of the Brand. The Show ran from April 14 through the 23rd at the Jacob Javits Convention Center. Littlefield is also currently designing and producing marketing tools for Subaru dealers to promote Alcantara® seating.
4/15/2006 After nearly 18 months in planning and production, J.Josephson, one of the largest manufacturers of contract wallcoverings in North America, has launched print advertising campaigns and websites for both of the company's major brands, Vycon and Symphony, simultaneously.
A series of Vycon ads featuring black-and-white photographs of flowers by Kouichi Okuwaki, and Symphony ads featuring, appropriately, a collection of rare music instruments owned by the Museum of Fine Art in Boston, are now running in Interior Design magazine, beginning with that magazine's Spring Buyer's Guide.
In addition, new websites for both brands have been launched in synch with the kickoff of the campaigns. Along with producing the ads and the websites, Littlefield continues to work on redesigning sample binders, swatch cards and other collateral materials for both brands.
4/10/2006 The enormous redesign project for this Japan-based company's global site—which includes more than 1,000 pages and garners over one million page views a month—has finally been completed after nearly a full year of coordinated efforts by Yamaha Motor and its vendors. In addition to redesigning and reediting most of the business and consumer "portal" pages, Littlefield was responsible for developing and revising the site's overall templates and formats as well as copyediting the site's massive Attributes Definition File, which functions as the core structure or engine for running the site. To view the site, please click here.
1/3/2006 Intel and Ultrasuede® have unveiled "ultrafashionable" concept laptop PCs that combine the look and feel of luxurious Ultrasuede® with the performance, portability and wireless capabilities of Intel® Centrino® mobile technology. The concepts are designed to inspire the computer industry to deliver products that feature innovation both inside and out. In addition to supporting Ultrasuede® involvement in this project, Littlefield has worked directly with GCI, Intel's agency, to produce a series of custom-made Ultrasuede®-covered notebooks for promotion at press events in the U.S. Littlefield is also producing a Japanese-language website promoting a similar Intel/Ultrasuede® program in Japan. 
View Current News View News Archives: 2008; 2007; 2005; 2004; 2003; 2002 Please send your thoughts to mail@elittlefield.com.
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