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2005 News Archive
10/20/2005 Ten different Toray Group divisions joined forces as part of the "Toray Automotive Solutions Expo" to promote a wide range of Toray technologies, products and materials for the auto industry. Held at a major Toyota facility in Detroit, the Expo featured unique Toray plastics, resins, composites and carbon fibers as well as the company's elite Alcantara® and Tetoron® materials and a selection of proprietary Toray processing and manufacturing technologies of value to the auto industry. Littlefield designed, produced and oversaw the installation of all ten Toray divisions' displays and presentations.
7/1/2005 Littlefield has just completed designing and implementing a new Japanese-language website for Toray's Alcantara® fabric for auto interiors. Last year, Toray consolidated its Ultrasuede® and Ecsaine® brand fabrics for the auto industry into the now-global Alcantara® brand.
6/22/2005 Yamaha Motor has engaged Littlefield to redesign and upgrade its massive bilingual global website. The redesigned site is scheduled to be launched by the end of 2005.
2/22/2005 Littlefield has undertaken a comprehensive revision and update of the Shinko Chemical Japanese- and English-language websites, with extensive information on the company's pioneering technologies devoted to extracting, recovering and recycling from industrial waste the rare metals that are so vital to today's high-tech industries.
1/12/2005 Competing with few other agencies, Littlefield successfully pitched the Interface Fabric Group's Terratex brand's advertising campaign for 2005. Made of recyclable, sustainable materials that include PLA (derived from corn and rice), Terratex brand textiles are increasingly popular among architects and interior designers. The brand is a vital part of the Interface Fabric Group's highly publicized corporate-wide commitment to recyclable, sustainable production that is in every way earth-friendly.
1/3/2005 Formerly the editor of Interiors, Paula Rice Jackson has made invaluable contributions to a wide range of Littlefield projects since our founding almost 20 years ago. One of Keiji Obata's closest friends, Paula has also been a prized Littlefield resource and advisor, especially for the world of interior design. Littlefield is now formalizing the relationship by naming Paula Special Projects Coordinator. Paula has degrees from Sarah Lawrence College and the New York Institute of Technology. Her publishing credentials include senior editorial positions at House Beautiful and Metropolitan Home as well as over a decade at the helm of Interiors. After leaving Interiors, Paula pursued TV production ventures in addition to serving as the chair for awards organizations and the Edith Wharton Home restoration project. Paula brings all this experience—and an enviable roster of contacts who include some of the biggest "names" in the U.S. design community—to Littlefield, where we expect great things with Paula now an official member of our team.
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