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2004 News Archive
12/2/2004 After a multi-stage competition that lasted almost six months, J. Josephson, a leading designer and manufacturer of high-end wallcoverings, has selected Littlefield to create new advertising campaigns for both the company's wallcovering brands, Vycon and Symphony, as well as new websites for these brands and an upgrade of their existing corporate site. J. Josephson's initial request was for an ad campaign only for Vycon, but the company has now invited Littlefield to help promote its entire portfolio of wallcoverings, which ranges over more than 800 different colors and patterns, for the long term.
Littlefield conceptualized, designed and produced a comprehensive website for this longtime client. Featuring nearly 100 products, with over 360 discrete pages, the new site includes consumer pages as well as a separate B2B site for retailers and dealers. For retailers, matouk.com promises up-to-date product and pricing information in a format designed to work in tandem with the Matouk sales kit.
Spring
2004
Organ jazz remains wildly popular. Littlefield designed two mainstream jazz organ albums this spring: "Joey DeFrancesco Plays Sinatra His Way" (HCD7105) and "Smokin' Out Loud" by Mike LeDonne (SCD2055). Another CD by tenor player Don Braden, "The New Hang" (HCD7117) also features Hammond B3 organ by Kyle Koehler. Other CDs we worked on: "Song for New Man" by David 'Fathead' Newman (HCD7120); "Mr. Wizard" by alto player Vincent Herring (HCD7121).
3/31/2004 In mid-2003, Toray consolidated its worldwide branding for the company's ultra-microfiber fabrics for automotive interiors under the Alcantara brand. A number of auto makers, including Toyota and Subaru, will soon announce new models fitted with Alcantara interiors. To take advantage of this momentum —as well as to provide detailed product information, care instructions and user support—Toray has decided to launch a new Alcantara website for the Japanese auto market. Thanks in large part to the knowledge we've accumulated working on projects for Toray's Ultrasuede and Ecsaine brands, Littlefield was assigned the development, design and production of the site, which is scheduled to launch this summer.
3/27/2004 A dinner party was held at Au Bar in Manhattan, hosted by George Matouk Sr. (second generation, Chairman) and Jr. (third generation, current President). Scheduled for home furnishing market week, the party attracted a large number of people from the industry. Littlefield designed and produced the invitation, a special anniversary logo for cocktail napkins and commemorative soap, which was given away as a souvenir gift. We wish Matouk continued success as a company and as a brand to which we feel a strong attachment. (Littlefield designed the Matouk logo, developed all the marketing materials including packaging, produced their website, and more.)
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