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2003 News Archive
11/15/2003 "Trans-adapted" by Littlefield from Corning Corporate Communication's original English version, this comprehensive employee guide/training booklet covers corporate ethics issues such as: antitrust laws; conflict of interest; securities and insider trading laws; environment, health and safety; use of funds and expense accounts; proprietary information; copyright; gifts and entertainment; the Foreign Corruption Act, among others. Littlefield has been for many years a preferred supplier of Corning Japan K.K. for this type of bilingual corporate and employee ommunications projects.
Summer/Fall 2003--Seasons of singers
Littlefield's "full-service" CD design division continues to output a wide selection of new CD projects, with special emphasis on singers over the past few seasons. Recent leases include a CD of rediscovered live recordings by Chet Baker, "Chet Baker Sings, Plays" (HCD7122), and a CD tribute to the late Joe Williams by Mark Murphy, "Memories of You" (HCD7111). There has also been a bevy of CDs featuring leading ladies of song: "Love Makes the Changes" by Ernestine Anderson (HCD7118); "Everything I Love" by Chris Connor (HCD7108); "Movin' Out" by Irene Reid (SCD2032); "September Songs" by Wesla Whitfield HCD7114); "Whisper Sweet" by Carol Sloane (HCD7113).
8/25/2003
Littlefield is assigned production responsibilities from prepress to trafficking for a series of ads by the French hand-finished wood furniture brand, Grange. The campaign will appear throughout this year in national design magazines including Elle Decor, Metropolitan Home and House Beautiful.
4/22/2003
Responding to the recent boom in jam bands and hip-hop music — which are both influenced by and heavily borrow and sample from soul jazz of the 1960s and 1970s—Savant releases "What You Hear IS What You Get" (SCD2049) by funky jazz guitarist Melvin Sparks, and "Jumpin'" (SCD2046) by Hammond B3 Organist Papa John DeFrancesco. We had fun mimicking the design sensibilities of the period.
2/15/2003 Littlefield & Company returns to the frontiers of high technology with a new assignment that includes extensive print and web marketing communications for a company established to produce and supply Teflon® PTFE fiber products for applications that range from helicopters and snowmobiles to power plants and super-high-tech non-stick socks. Toray Fluorofibers (America), Inc. (TFA) was founded in June 2002 to handle this business after acquiring the exclusive rights to Teflon® brand fluorofibers from DuPont. TFA projects for the months to come include a 16-page corporate profile, a full-range website and catalog brochures for TFA’s four main product lines.
2/3/2003
Nine months in the making, a large-scale sales kit planned and produced by Littlefield+Company for the high-end linen brand Matouk made its debut at major gift and home furnishing shows in Atlanta, Dallas and New York this past January and February. The two-volume kit, which comes in retail and wholesale versions, both 130 pages (66 color pages plus 64 price/specifications pages), is designed to function as an all-in-one product catalog for home furnishing retailers across the U.S. Matouk’s bed, table, and bathroom linen and accessory lines come in a wide variety of designs, sizes, and colors, most of which can be coordinated. Covering all these lines demanded extensive photo shoots (all shot using a large-format digital camera) over a three-week period. Post-production was equally intense, entailing intricate color corrections and proofing, organization of a vast amount of product information as well as long-term project management over the nine months it took to complete the project. We felt all our efforts were well-rewarded when we learned from Matouk president, George Matouk Jr., that an 80-year old linen merchant at the New York Gift and Home Furnishing Show told him that the simple product presentations combined with well-organized information made this one of the best linen sales kits he had ever seen in his 50-year-plus career in the business. Now that's a compliment.
1/06/2003 A CD Littlefield designed in the fall of 2001, "Etta Jones Sings Lady Day" (HCD7078), was recently nominated for the Best Jazz Vocal Album Grammy Awards along with albums by Natalie Cole, Patti Austin and Diana Krall. Ms. Jones was already gravely ill and bedridden when we started working on the design and production of this CD. Since the CD was a tribute to Billie Holiday, Ms. Jones wanted the artwork to feature a portrait of herself wearing a gardenia hairpiece, Ms. Holiday's signature hairdo. Unfortunately, she wasn't well enough for a shoot, so we ended up scouting a gardenia blossom in New York City's flower market, shooting it and then superimposing the flower onto an existing portrait of Ms. Jones. Several weeks later, we learned from obituaries in the NY Times that she had died on the day the CD was released. Etta Jones started singing professionally at the age of 15 in the 1940s. By the end of the 1960's, she had developed a trusting partnership with a big-toned saxophonist named Mr. Person. Their collaboration lasted more than 30 years and resulted in 18 albums. We think "Etta Jones Sings Lady Day" is one of her best albums ever. It was an honor and a privilege to design it.<
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